Gavin’s 14 Digital Marketing, Design and Communications Trends for 2021
Brands can’t stay static. They must anticipate and adapt to changing conditions. Gavin’s team of branding and communications strategists [...]
Connecting the Community: Partnerships in a Pandemic (with Dr. John “Ski” Sygielski)
The role of community colleges is to provide affordable, flexible education options for students and create workforce development programs [...]
Forced to Evolve: Virtual Event Planning in a Pandemic (with Macey Ley)
Entering 2020, the events business was booming. Once the COVID-19 pandemic hit, events were postponed, canceled or reworked as [...]
Digital Decisions to Reach Today’s Consumer (with Jason T. Altland)
Consumer behaviors and purchasing habits are constantly changing. Spending continues to move more online and decisions are being made [...]
Why Schools Need Public Relations and Persona Strategies to Better Tell Their Brand Story
Effective Brand Communications Can Boost Educational Enrollment It’s no secret that public perception and reputation can make or break any [...]
Growth and Market Influence (with Mandy Arnold)
Nine years ago, Mandy Arnold founded Gavin, leading boutique branding and communications agency serving regional and national clients. Gavin [...]
Does Your Brand Strategy Connect With Your Target Audience?
Tips to Help You Better Understand Your Audience A good product will find a market and generate sales, but if [...]
Managing and creating your personal online brand
When was the last time you googled yourself? In the digital era we’re in, we’re all becoming brand managers [...]
Telling Your Story Effectively: Messaging & Communications Strategies
Your team brainstormed an idea that will knock it out of the park — clever, disruptive and engaging. Congratulations! In [...]
Build an effective content marketing plan for 2018
A new year brings new marketing opportunities for your business. What will be the most relevant approach in 2018? What [...]