Recruiting is becoming more like marketing and recruitment campaigns play a key role in educating the public on new workforce opportunities. On this episode of The Adlibber, we focus on how recruitment campaigns are evolving from the messaging to the creative development.

Michael Waranch is the Founder and CEO of Jupiter Recruiting Services based in Towson, Maryland. He has over 15 years of full cycle recruiting and talent acquisition experience working with several Fortune 500 companies, as well as thousands of small- to mid-sized companies across the United States and has consulted with them on a wide variety of areas including process improvement, culture development, interview coaching, and retention analysis.

Rachael Kelley

Art Director, Gavin

Rachael Kelley joined Gavin in 2016 and was named Art Director last year. She previously served as Senior Graphic Designer. In her role as Art Director, she oversees all visual brand communications to help brands tell their unique stories across multimedia marketing channels and platforms through effective traditional and new media creative execution.