Freshly Squeezed: Communicating a New Subscription Model (with Leon Kinnard)
The subscription economy is projected to double in size in less than five years. Consumers want convenience and to [...]
How a Community College Foundation Evolved During the Pandemic (with Dr. Linnie Carter)
The COVID-19 pandemic forced colleges and community organizations to adjust how they support their students and communities in 2020. Many [...]
Developing the Internship Pipeline (with David Marshall and April Heil)
At Gavin, we believe having more voices at the table creates better work. Our agency internship program was designed [...]
Thinking Like a Reporter: How to Leverage Media Experiences for PR Wins (with John Buffone and Jim Cronin)
To get the attention of reporters, sometimes it’s best to seek the counsel of former reporters. On this episode [...]
Artist Roundtable: Taking Visual Marketing to the Next Level
Before we can implement marketing and communication plans, we need a brand and messaging strategy to guide us. Having [...]
Cookies, COVID and Communicating with Today’s Girl Scouts (with Janet Donovan)
The cookie didn’t crumble during COVID. Young female entrepreneurs adapted and embraced the virtual world. On this episode of [...]
Using Niche Digital Platforms to Amplify Your Message (with Santaisha Hicks and Kacey Schneider)
Traditional advertising platforms and social media outlets can help you get your campaign messaging out to a large audience. [...]
How Pivoting During COVID Fostered Lasting Community Changes (with Philip Given)
Local government officials are often the first line of communications for the community when a public health crisis unfolds. [...]
Gavin’s 14 Digital Marketing, Design and Communications Trends for 2021
Brands can’t stay static. They must anticipate and adapt to changing conditions. Gavin’s team of branding and communications strategists [...]
Connecting the Community: Partnerships in a Pandemic (with Dr. John “Ski” Sygielski)
The role of community colleges is to provide affordable, flexible education options for students and create workforce development programs [...]