How to Define Your Target Audience
Having a good product is only half the battle. Without knowing who you want to buy it, you risk wasting [...]
How Not to Get Sued by the NCAA during March
While you might still be finding bits of green paint in your hair, or various shamrock decor around your house [...]
Telling Your Story Effectively: Messaging & Communications Strategies
Your team brainstormed an idea that will knock it out of the park — clever, disruptive and engaging. Congratulations! In [...]
CPG Branding for the Big Cheese
We’ve been working with Caputo Brothers Creamery for a while now, so when the cheesemakers developed an innovative process for [...]
Breathing New Life into an Old Concept: Developing an Effective Case Study
There’s nothing like a good story — especially one that draws its readers in and leaves them wanting to know [...]
Applause: LGBTQ-friendly ads that caught our eye
In honor of LGBTQ Pride Month, we wanted to take a moment to highlight some of our favorite LGBTQ-inclusive work [...]
STIs, PAPs and the Pill: Fresh visuals lead a progressive approach to marketing reproductive health
Reaching teenagers and young adults can be difficult in a noisy market — brands are competing constantly for a reputation [...]
5 Tips for Building an Effective Integrated Marketing Campaign
So you want to build the best marketing campaign ever with the greatest ROI? Start by making your campaign integrated [...]
Gavin’s branding, campaign work wins big at CPBJ Nonprofit Innovation Awards
Gavin™, a digitally minded public relations and marketing agency with headquarters in York and offices in Harrisburg, is pleased to [...]
Time to Get Serious: Super Bowl 2017 Ads and Social Commentary
As part of a retrospective piece on Super Bowl ads throughout the ages, Gavin president Tom Hollerbach spoke to Central [...]