How the name, image, likeness ruling in college athletics could be a game-changer for marketers
Businesses across the country now have an extensive pool of potential brand ambassadors The recent ruling allowing college athletes [...]
Gavin™ and City of Harrisburg score wins for website redesign
Gavin™, a boutique branding and communications agency serving government and public entities, took home international accolades in the government [...]
Developing the Internship Pipeline (with David Marshall and April Heil)
At Gavin, we believe having more voices at the table creates better work. Our agency internship program was designed [...]
Is your organization’s website ADA compliant?
Five tips to improve accessibility and avoid potential legal issues It all starts in 1990 when the Americans with [...]
City of Harrisburg launches new and improved website with enhanced user experience and accessibility
HARRISBURG - City residents can now enjoy a streamlined online experience on the new City of Harrisburg website (http://harrisburgpa.gov). [...]
Thinking Like a Reporter: How to Leverage Media Experiences for PR Wins (with John Buffone and Jim Cronin)
To get the attention of reporters, sometimes it’s best to seek the counsel of former reporters. On this episode [...]
Strategies to make search engine optimization work for you in 2021
Make the most of SEO using these five simple tips Attracting organic traffic to your website is the 21st [...]
Artist Roundtable: Taking Visual Marketing to the Next Level
Before we can implement marketing and communication plans, we need a brand and messaging strategy to guide us. Having [...]
Cookies, COVID and Communicating with Today’s Girl Scouts (with Janet Donovan)
The cookie didn’t crumble during COVID. Young female entrepreneurs adapted and embraced the virtual world. On this episode of [...]
How to Effectively Hire Through Digital Employment Campaigns
Digital Strategies Driving Increased Recruitment Results For any organization to be successful, it needs to hire the best talent [...]