Before we can implement marketing and communication plans, we need a brand and messaging strategy to guide us. Having a direction to drive the story serves as a foundation for visual asset development needed to execute marketing campaigns and brand initiatives. On this episode of The Adlibber, we assembled a roundtable of in-house brand strategists and designers, along with an outside videographer and illustrator, to discuss visual marketing influences and keys to working together to achieve brand goals.

Rachael Kelley

Art Director, Gavin

Rachael Kelley joined Gavin in 2016 and was named Art Director last year. She previously served as Senior Graphic Designer. In her role as Art Director, she oversees all visual brand communications to help brands tell their unique stories across multimedia marketing channels and platforms through effective traditional and new media creative execution.


Jade Hubley

Senior Graphic Designer, Gavin

Jade Hubley joined Gavin in 2020 as a Senior Graphic Designer. She has nearly a decade of experience in print and digital marketing, branding, video production and photography. She is skilled in brand development and strategic ad campaigns, as well as social media and creating cohesive work across multiple platforms.


Derek Dienner

Executive Producer and Founder, Make/Films

Derek Dienner founded Lancaster-based Make/Films in 2014. The award-winning video production company specializes in films, commercials, documentaries and original content.


Erin Holberg

Freelance Illustrator

A graduate of Temple’s Tyler School of Art, since 2009, Erin Holberg has been creating custom illustration and portraiture work for clients all over the globe.
Her hand-rendered illustration and design style ranges from funky to formal to minimalist, capturing subjects from celebrities to outdoorscapes. She allows the natural world to inspire and inform her creativity using a wide variety of approaches – traditional pencil with watercolor and ink to embroidery and fine art.